The top Chinese language radio station in Malaysia is MY FM. This station is owned and operated by AMP Radio Networks, a subsidiary of the Astro Radio group. MY FM is among the several format radio stations launched by AMP that includes its sister stations, Hitz.fm and Lite FM, among others.
The listener profile of MY FM is Chinese listeners between the age of 15 and 29 years old and mostly in the urban areas. Programmes in this station are aired in both Mandarin and Cantonese where it has one of the most popular radio DJs in the country.
It records up to 2.2 million listeners who tune in for the latest hits from around the world with a strong emphasis in Hong Kong and Taiwan artistes as well as those from the local entertainment scene. The Breakfast Show is among the top programmes aired by MY FM and heard by Malaysians from all walks of life. In fact, this segment is known to have one of the highest listener rates who listen to the likes of Jack Lim and Mei Yan who talks to over 1 million listeners on weekdays between 6.00am and 10.00am. Meanwhile, the MY FM Drive Time segment that comes on between 4.00pm and 8.00pm is known to be a popular evening edition as well.
Offering ‘MY Radio Station playing MY Music’, this station appeal very well among the Chinese speaking crowd where it plays music, entertainment and latest information on the happenings of the entertainment industry in Malaysia and the surrounding region.