Owned by AMP Radio Networks, LiteFM is one of the top English Language radio stations in Malaysia today. The station is aired throughout the day around the clock where it is one of the first few format radio stations that were launched by Astro in 1997.When Astro launched its radio stations that year, Lite FM was then known as ‘Ligth & Easy’ which was then rebranded later. Lite FM’s slogan today is ‘Classic Hits All Day’ where it plays music from the 80s, 90s and some contemporary ones as well. From 1997 to 2008, Lite FM played mostly ‘Oldies’ and this has since changed to ‘Easy Listening’ and Adult contemporary which appeal a lot to the current radio listener.
The name of the station only changed in October 2006 to the current ‘Lite FM’. Prior to this, it mainly played music from the 1960s to 1980s which were mainly targeted to the older listeners who are mostly over 45 years of age.
This has changed tremendously where the rebranding has managed to attract more listeners from the younger audience. There are music from the 1970s while those from the 1960s and older are heard on one of the music channels on Astro’s satellite service. In fact, Lite FM no longer plays music from the1960s during the weekdays and only does so during weekends.
Heard in the Klang Valley through 105.7MHz, Lite FM has started appealing to more listeners, encouraging the younger listeners to get involved with more retro and classical hits along the way.