BFM 89.9 is one of the radio stations which is aired in Malaysia and over the internet. Among all the radio stations that can be heard around Malaysia, BFM is perhaps one of the most unique English language ones as it is very focused on the business sector of the country.
BFM is an independent radio station where it is not associated with any other stations. Its slogan is ‘The Business Station’ which means that listeners are those who are interested in the business sector covering issues, latest developments and news around the country. As the name implies, the station is aired over 89.9MHz where it is in English from 6.00am to 12.00pm while between 12.00am to 6.00am, the language used is Bahasa Malaysia.
The station was launched in 2008 and has since garnered a strong and faithful following of listeners nationwide. With a strong emphasis on current affairs, listeners tune in to listen to what is happening around the country and not only for music and entertainment alone.
BFM professes to be the first business station, making it highly original and unique among listeners. Among the issues aired over the station include health, arts, personal development and interviews with renowned people while it plays adult rock and contemporary music instead of the pop and hip-hop genre that other stations like.
Among its most popular segments that are played during the day is The Morning Run which is between 6.00am to 10.00am daily and The Evening Runs which comes around at 5.00pm and goes on until 9.00pm.